
The world’s largest luxury dating site with over 52 million users and a stigmatic past has undergone a drastic transformation with a new Gen Z co-ceo.
Some people may be familiar with Seeking, formerly known as Seeking Arrangements, a dating site once synonymous with the sugar dating scene. But, where did it all start?
Brandon Wade, 54, founded the site in 2006 after trying out various dating agencies and mainstream sites with no luck. This was the driving force behind his new venture, coding around the clock to create the avant-garde approach to online dating.