Papri Dev (pictured) has stepped down as vice president of communications for APAC at Tinder after five years with the dating app and its parent company, Match Group.
Dev, who was Tinder’s first employee in Singapore, played a key role in shaping the brand’s reputation across the region. During her tenure, she built the communications team and agency network, and led integrated comms and marketing programmes, Dev told MARKETING-INTERACTIVE.
She also strengthened Tinder’s brand equity in markets including Japan, Korea, ANZ, Southeast Asia and South Asia.
