Once mocked, online dating is now a global love affair worth billions, and love at first swipe has become the generational norm. Almost 10% of Brits told a recent YouGov poll they met their partner on an app, external too, so that probably tells us something. But studies show cross-gender dissatisfaction, with women overwhelmed by matches, while men generally struggle and are more likely to turn to paid features to boost their chances.
Add the normalisation of unhealthy dating behaviours like ghosting – suddenly cutting contact without explanation – and some drained daters are deciding: “it’s not me, it’s you”.
Read the full story on the BBC.
