Marriage in India has always been viewed as a sacred institution, rooted in monogamy and deeply intertwined with cultural and familial expectations. But a new phenomenon is on the rise. Many urban Indians—settled, married, and seemingly sorted—are quietly navigating double lives. A dating app is downloaded “just to look.” Flirty DMs cross the line. A partner finds a new interest.
A study conducted in 2024 revealed that nearly 50% of the respondents aged 25-35 years, belonging to tier one and tier two cities, believe monogamy is slowly being rendered irrelevant.
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