Facebook Dating, which debuted in 2019, has become a surprise hit for the company. It lets people create a dating profile free in the app, where they can swipe and match with other eligible singles. It has more than 21 million daily users, quietly making it one of the most popular online dating services. Hinge, a leading dating app in the United States, has around 15 million users.
“Underlying it all is that there are real people on Facebook,” Tom Alison, the head of Facebook, said in an interview. “You can see who they are, you can see how you’re connected to them, and if you have mutual friends, we make it easy to see where you have mutual interests.”
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