HER, the leading dating and community app for queer women, non-binary individuals, and sapphics with over 15 million global users, has captured widespread attention through its bold New Year outdoor advertising push. As part of the “The Sapphic Restart” initiative launched in early January 2026, the app deployed billboards in New York and Los Angeles featuring suggestive imagery paired with the tagline “Everything Reminds Me of HER.”
