s me and my single friends often complain, dating in London is the trenches. Despite spending hours finessing our witty bios and selecting our best pictures for our Tinder, Bumble and Hinge profiles, we have vanishingly little to show for it. With a whole host of phone numbers forever confined to the graveyard of “(Insert Name) Hinge” and a healthy number of ghosts that we might have to dodge in frequented beer gardens or festival crowds, modern dating is not for the faint-hearted.
Singles are getting increasingly fed up with the apps. Matches aren’t guaranteed, and when they do happen, it’s often followed by a) nothing, b) boring chat, then nothing or c) some chat, a date, then nothing. Access to endless profiles means people can feel more disposable and the quasi-anonymity encourages us to be less upfront, proven by the 84 per cent of Gen Z and Millennials who say that they’ve been ghosted. The result is dating burnout, with 79 per cent of Gen Z users reporting they felt mentally and emotionally exhausted from endless swiping.
Read the full article on Dazed Digital.
