Data-driven storytelling is at the heart of winning customer love. But like Cupid’s arrow, it can either be a hit or an expensive miss.
To help you craft the perfect love story between data storytelling and brand, we interviewed Michael KayeOkCupid and ARCHER’s director of brand marketing & communications. Michael is a communications strategist and purpose-driven marketer recognized by Business Insider as a Top Tech PR Pro, PR Net’s Marcomms Most Influential, PRWeek’s 40 Under 40, and a Ragan Game Changer.
