As some consumers are falling out of love with dating apps, the categories’ top contenders are spending big to try to win them back.
MediaRadar analyzed advertising spending for the first seven months of 2024 across digital, out-of-home, paid social, print, radio and TVÂ for the six largest dating app advertisers: Bumble, eHarmony, Grindr, Hinge, Match.com, and Tinder.
Combining spending from these six through July 31, the total was approximately $147 million.
