It might seem odd that Melissa Hobley is a real-life matchmaker who is working with 50 to 100 singles around the globe at any given time.
She has, after all, spent much of the last decade working for dating apps whose goal, presumably, is for singles to connect through their phones. She is the chief marketing officer of Tinder, a position she’s held since August 2022. Before that she worked for OkCupid for over five years.
It’s not that Ms. Hobley believes that dating apps are dead or even dyingthough some statistics show troubles. Bumble and Match Group, which owns Tinder, OKCupid, Hinge and Match.com, among other brands, have lost more than $40 billion in market value since 2021 as they struggle to attract young people to pay for the more expensive features.
