Only around 10% of Indian marriages are for love, the rest are arranged or semi-arranged by families. Generally, parents facilitate talks and perhaps even take decisions.
This traditional system seems to work given that divorce rates in India are among the lowest in the worldalbeit some argue it is problematic. But with the proliferation of dating apps and evolution of matrimoniall websites, the concept of arranged marriage is changing. The bride and groom are often able to take the reins, so coercion is lower and efficacy, higher.
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