Summer 2025 announces a season of swimwear that celebrates real bodies, not the ideal ones, with all their charm, their curves and their character. High life, asymmetries, pastel colors and materials that breathe with the planet are trendy. The real star is not the cut, but you, with a swimsuit that gives you security. 2025 swimsuit trends. Discover which models, colors and brands will reign supreme on the beach and instagram feeds this year.
2025 swimsuit trends?! The 2025 swimwear season brings with it a great promise: to find a swimsuit that makes you appear best without having to wait five weeks Detox Land And cardiac torture. The designers (finally) woke up by their dream of the perfect silhouette of Photoshop and started creating models that adapt to real, living bodies.
This season the variety reigns sovereign: nostalgic retro cuts, bold cut-outs, pastel romanticism, color blocks that would envy abstract art and sustainable materials that will give you even more reasons to wear your swimsuit with pride (and clean consciousness). Instagram e Tic toc In the meantime, they are already sharing with enthusiasm which models have become a “must-have” success after a single post of the influencer in Tulum.
The perfect swimsuit for any type of body (yes, even for those who say that none of these are fine)
Figure the form di pera
Your body has a natural balance between a romantic drama and a stable base: a pear in the best sense of the term. The key? Highlight the upper part of your body with a push-up bra with a particular fantasy or color, which even a lifeguard can identify from afar. Below: calm. Please, solid color panties, higher necklines and no useless frills. High life is your best friend.
Inverted triangle
If you have shoulders who could be the protagonists of a Wonder Woman spin-off series, then the goal is visually adding a little “weight” in the lower part. More details on the panties, less complications at the top. And yes, the cups with support are essential: your back will thank you.
Athletic construction
Your figure may not be naturally “curved”, but with the right cut you can quickly create the illusion of a hourglass figure. The triangle tops, the monokini with cut-outs and some captivating fabric will make you more comfortable than a pilates lesson. Avoid swimwear that can also be used for triathlon. You are here for pleasure.
Apple form
Objective: to divert attention from the central part. Solution: whole costumes with V -neckline, ruffle and structured materials. Tankini? Yes, it is no more than a “mother” garment, but a choice of style. The high life and darker colors on the belly make small miracles of style.
Hourglass
If your figure already resembles Marilyn Monroe, our advice is: don’t complicate things. Classic cuts, minimalist design and simple bikini highlight your natural balance. “Less is more” is the rule that really works here, unless you remain trapped in a moment of maximalism, in that case … everything is fine.
2025 swimwear trends? One piece or two pieces? Why not both?
In 2025 there will no longer be the distinction between “or one or the other”. The whole costumes have been completely renewed in a glamorous key, with cutouts, asymmetries and details that seem small works of art. They are sexy, practical and even multifunctional (read: wear them under linen trousers and you are ready for an aperol dinner).
The bikini remains an undisputed classic. This year, in a high -waisted version, a sporty top and, for the most daring, in a micro version, more safety symbol than a simple piece of cloth. If you are looking for a middle ground, the monokini and tanks have never been “in”.
What is actually trendy – 2025 bath costumes: cuts, colors, materials
Cuts and details: 2025 swimwear trends
The retro is still very fashionable: the high life and the Pin-up silhouettes are here to stay. The asymmetries and the cutouts add that “aha!” Moment in which flowers, pearls and 3D beads pass from the red carpet directly to the beach. This year’s trend is minimalism with a “wow” detail.
And be careful: even the most covered models are finally fantastic. Crop-top bikini with long sleeves? Yes, this is also sex appeal. Just make sure you look like Bali and not from the gym swimming pool.
Colors and models
On the one hand, pastel -colored dolls: powder pink, mint, lavender. On the other hand, the wild electro: neon blue, shocking pink, lime green. And then, in the middle, the metallic shades, for those who want sunlight even at night.
Champions? From the nostalgic Vichy (Brigitte Bardot would be proud of it) to the animal press, which has not yet set. And of course, tropical flowers and leaves for those who are already thinking about what to pack for Bali.
Materials: Eco is the new sexy
Econyl, represe, fabrics obtained from old fishing networks and plastic bottles: look here, not only are they beautiful, but they are also ecological. Today the swimsuit are not only fashionable, but also ethical. Now you have an excuse to buy more: of course, you are saving the planet.
Instagram e TikTok: nuovi fashion editor
Welcome to reality: a post by Bella Hadid can create a sale of a normal white bikini brief. The trend of “bikini charms” (yes, charms on straps!) Exploded on Tiktok.
But what is the best effect of social networks? The influence of #bodyposititivity and #beachbodynedy (Read: Each body is ready for the beach). The brands that receive this message are enjoying success. Aeries and the like have shown that realistic bodies are not a passing fashion, but the new rule.
The brands that will reign sovereign this year (and some who will also reign suprani on your bank account)
Luxury: for those who want to appear as a girl cover of Vogue on the beach
Dolce & Gabbana, Versace, Chanel: swimwear with which perhaps you would not dare to bathe you. If we are not in Portofino, at least we can pretend to be.
Accessible: trend, without being blocked by your banking app
Zara, H&M, Oysho, Calzedonia: everything that is “fashionable” at the price of a lunch in an average restaurant in Ljubljana. Even Lisca and Asos know what to wear and offer you exactly this.
Sustainable: because fashion without bad consciousness is the only real future
Vitamin A, Mara Hoffman, Longre and let’s not forget Girlfriend Collective or Stay Wild Swim, where every point matters. Ethics + aesthetic = a winning combination.
Conclusion: this year we will not choose the swimwear based on what they hide, but to what they reveal of us
That 2025 is the season in which we will choose the swimsuit not to “correct errors”, but to underline who we are. Whether it’s a color that makes you happy, a cut that gives you security or a brand that reflects your values.
And if in the meantime you too become part of a viral trend, all the better. Remember: fashion goes and comes, but the feeling of feeling winning in swimwear (on the beach or in front of the mirror) remains. Let’s go to the beach.
