On paper, it’s a great time to be on a dating app. In the seven years since Tinder’s entrance on to the dating scene in 2012, it has gone from fringe novelty to romantic ubiquity; within two years of launching, it was seeing 1bn swipes a day. Other apps have similarly impressive stats: in 2018, Bumble’s global brand director revealed it had more than 26 million users and a confirmed 20,000 marriages.
