Across social media today, the conversation around yearning – the action of showing an extreme passion for someone you want romantically – is having a moment. From Reddit and X to Bluesky and YouTube, be it discussions around AI or pop culture events like the hit reality dating show Love Island USA, yearners are making their intentions known, with some even christening 2025 “Yearner girl summer.”
According to Keywords Everywhere, a Google analytics tool, and social listening platforms Brandwatch and YouScan, interest around the topic has increased 102 percent in search volume and 67 percent in social conversation over the past two years.
