Vows for Eternity, founded by Anuradha Gupta, is a personalized matchmaking service focused on modern Indian clients. Traditional family-led matchmaking is declining, replaced by curated, human-led services. Online platforms introduced scale but failed to offer depth or vetting. Demand for marriage remains strong, with the average age rising; women aged 30-34 now make up 17.7% of all married women aged 15-49.
