Cheaper design watches?! A Braun watch is not just a watch. It is a manifesto. The Bauhaus on your wrist. He is the invisible companion of your good taste that shouts silently: “I know what design means”. And if you have ever admired Dieter Rams’ creations, you will know that Braun is not only electronic: it is a religion of purity, ascetic luxury and absolute functionality. In a world where most watches are full of useless functions, digital gadgets and logos that try to demonstrate their existence, Braun stands like a Japanese Zen master in the middle of chaotic Tokyo.
Before going into a profound, almost religious discussion, on why the Braun watches are not only chronomters, but spiritual extensions of your aesthetic integrity, we ask you a simple question: how many things in your life are really simple and at the same time perfect? If you ever happened to observe the lancet of the seconds of a brilliant yellow on a white dial and to experience a feeling of inner peace, then you know what we are talking about. Otherwise, welcome to a world where the form follows the function, but never forget the soul. These are the cheapest design watches.
It has no lunar phases. It does not have a tourbillon. But it has a design that saves your soul.
Watch BN0021. It will not calculate the heart rate. It won’t tell you how many steps you took today. But it has only one function: to be precise. And infinitely beautiful at the same time. Black and white dial, second yellow lancet (which, among other things, is not a matter of trendy, but of visibility), opaque stainless steel case. This is a watch for those who have read at least one book on design. And at the same time these are cheaper design watches.
Last updated 2025-05-02 / affiliation link / photo source: Amazon Product Advertising API
Or BC02. The smallest travel alarm clock that looks like a miniature specimen exhibited in a Moma Museum. If this watch does not bring peace to your hotel room near the highway, then you are really lost.
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Last updated 2025-05-02 / affiliation link / photo source: Amazon Product Advertising API
A wall clock that does not wake you up, but instructs you
Braun wall watches are silent but information. They do not ticked like an irritated alarm clock, but exist in space. I am like a work of art without signature. The letters are chosen with more care than most of the fonts on modern web sites. And in poor words: they work. These are the watches hanging from architects, designers and people who know that the white walls are the best color.
A price that does not require a banking consultant
And now the truth that each esthete with a limited budget should know: Braun watches are convenient. Not accessible in the event that you have to sell a kidney, but really accessible. Most of the models will cost you as much as a session from an expensive hairdresser. The only difference is that a Braun watch will not leave you with a strange emotion, but it will make you feel as if you had always been a good investment in taste.
Last updated 2025-05-02 / affiliation link / photo source: Amazon Product Advertising API
Why don’t you yet have one?
If you like the Bauhaus. If you think Helvetica is a beautiful font. If you know who Dieter Rams is. If you have drawn at least once a square with a 1 mm thick line. Then you need a Braun watch. Not even one. Three. One for the wrist. One for the wall. And one for travel. And when they ask you why Braun, you simply answer: “Because I like the flavor”.
