When Spencer Rascoff took over as CEO at the struggling dating app giant Match Group in February, one of his first orders of business was to acquaint himself with all the services under his purview. Match, which owns and operates more that 45 dating apps, including Tinder, Hinge, OkCupid, and Match.comhas seen its stock price drop more than 80% from its 2021 high amid growing fatigue with online dating and a generation shift away from apps.
Rascoff asked the leadership of Tinder and Hinge to each take three hours and present their apps to him. The Tinder team began by walking him through the app’s financial results and business metrics.The team behind Hinge – which grew revenue by 39% last year – took an entirely different approach.
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