What do we achieve if we put Brad Pitt together, Formula 1, the Mercedes-AMG and 52 exclusive supercars? Probably the most beautiful marketing stunt of the decade: Mercedes-AMG GT 63 APXGP Edition. And a car that will shine on the road and on the screen.
If Michael Bay directed a car, this would be his. If Tarantino had written it, it would have been even more brutal. But now the director’s chair has been taken by Joseph Kosinski, a master of adrenaline, who already has Top Gun: non -conformist He has shown that he could extract emotions from iron. Now he puts Brad Pitt in the center, not as a beauty of Hollywood, but like an aged pilot who gets behind the wheel one last time and shakes the world. Formula 1.
And Mercedes-AMG replied: “We will give you the car”. Not only one, but an entire fleet: from the SL to the G -class, to the new GT 63 ApxGp Edition. But be careful: there will be only 52. ​​Fifty -five are too many. Fifty are not enough. Exactly 52. ​​Because probably this number has a profound symbolic meaning in the film. Or maybe not. Sometimes it’s simply fantastic.
Mercedes-AMG GT 63 APXGP Edition: Carbon fiction
This AMG GT is far from a classic Gran Turismo. It is a mix between the avant -garde technology that we know from the world of Formula 1 and an extravagant aesthetic that deserves to be seen on the red carpet. The heart of this special version is the famous 4.0 -liter V8 Biturbo engine with 430 kW (585 HP) and a torque that would envy even some trucks. Acceleration? From 0 to 100 km/h in 3.1 seconds. (from 0 to 100 km/h, if you are in London.) Final speed? We do not know exactly, but according to AMG standards it is certainly around 315 km/h (196 mph).
And yes, there is still room for two people in front and (theoretically) two behind. If carbon skin, environmental lighting and the 15 speakers of the Burmester 3D Soundstage with a power of 1,170 W. do not bother him. Those who can afford it, usually also have a concert hall all for itself.
Color: black. Details: gold. Highlights: crazy.
Apxgp is an imaginary team of the film, but this machine is real. And as far as aesthetic is concerned, this is poured gold. Golden details on the grid, on the diffuser, on the subprtores and even on the tank cap. Rims? A 21 -inch forged masterpiece with Race Gold finish. The interiors are elegant in carbon with gold plated seams. If there is an automotive equivalent of the Oscar tuxedos, this is precisely this.
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And since it is an AMG, the equipment is perfect. Actodynamics active. AMG Active Ride Control. Lifting of the front for the lying policemen. Head-up display. 360 ° camera. Rhythm on the AMG track. And a dust cover for the garage made to measure. It is as if your car wore an Armani coat.
Film set? No. character of the film.
The Mercedes-AMG GT 63 APXGP Edition is not just a film car. He is a character. It is character. It appears next to Damson Idris, the star of the series SnowfallKerry Condon (Le Banshee the Initier), Javier Bardem (who always interprets the bad guys) and Sarah Niles (from Ted Lasso). And yes, Lewis Hamilton also participated in the production. Because if there is someone who knows how Formula 1 should be and how he should play, that’s it.
The film will be released in theaters in late June 2025, just in time for the summer heat. And if the film is as beautiful as this car, then a show awaits us. And Mercedes is already monetizing all this with one of the most coveted car jewels of the decade.
Conclusion: How much does the hype cost?
There is still no official price, but knowing the AMG we can guess it. The base price of the GT 63 is around 180,000 dollars (about 167,000 euros), but this? Thanks to the limited edition, to the hand painted finish, to the golden design and the content that in 30 years will report the inscription “presented in the 2025 worship classic”, we can expect a price near the 300,000 USD (about 278,000 EUR), if not more.
But this is not a car for everyone. This is a car for those who have already looked at Le Mans ’66, Rush E SennaAnd after seeing it, you said: “I would do it too. But in real life”. And now you can.
The Mercedes-AMG GT 63 APXGP Edition is a tribute to the magic of cinema, speed and aesthetics. It is not the most rational purchase, but it is probably the most emotional. And sometimes it is enough. Brad Pitt already knows.
