The Dakar2020 has just started from Saudi Arabia where, through the desert, vehicles and pilots will venture into one of the hardest sports challenges ever. A race already known previously as “Paris-Dakar” this year sees an important piece of our territory kicks off. The Tabui App, in fact, is the official partner of the KTM 450 motorcycle and its pilot Cesare Zacchetti.
For the first time ever, among the main sponsors, not only brands closely linked to the world of engines or the famous Energy Drink but also an innovative territorial project such as Tabui. But what does the hardest race have to do with the world, the desert and an app?
To explain it is Giorgio Proglio Founder and CEO of Tabui: “We decided to support the adventure of Cesare Zacchetti, the pilot, precisely because we took into consideration the huge number of fans who follow the Dakar. We believe it is one of the most extraordinary sporting events ever and for us it can be a great way to give visibility to a brand like Tabui. The great desert caravan is specialized. The presence of the Tabui brand is seen on the front of the pilot’s suit and throughout the hull of the bike in a very evident and visible way. From the Langhe, from Turin, from the Aosta Valley and from all the territories mapped to the Tabui App to the Saudi Arabia desert. Tabui, as always, does not stop surprising and intrigued.
