And if the Vibe from Cool Girl was that of do not depit the genital areas? After the #fullbushinabikini trend, which online reopened the discussion on hair removal of intimate areas And on the social pressures that condition women and their aesthetics, it is what seems to suggest an account that has now become popular on Tiktok with the name of @President_bush_1 – a fairly ironic game of words that refers, at the same time, to the 43rd president of the United States and the role, fictitious, of president of the hair on the groin They Tiktok.
Behind this profile is hidden, but not too much, Adia, the leader of the US Shoegaze band Stammer, who populates the platform with his theories on pubic hair of the Celebrity Culture. “Lily-Rose Depp? Well, maybe it’s not entirely obvious, but it has a thick bush; Pota the hedges (i.e. sparse the bikini area) and its hair concentrate in a point in the center, but not uniformly “, declares Creator, for example, on the actress of Nosfer. It is like a tarot reading, but on the genital areas and on the hair removal of the stars: it is therefore, ironically, a reading of the aura of the pubic hair of a given public figure, based exclusively on the vibrations that this emanates. They can be completely shaved, cut into long -wing, uncultivated and thick forms, in patches or a of beard: “It is all a matter of energy of the subject”, explains Adia a Dazed Magazine.
The phenomenon was born from the first Adia videos dedicated to Bush, shot – as she herself tells – during a break in the bathroom at work, while she was under the effect of Vyvanse. One of these recited: «Those who really know, don’t need to see a naked woman to understand if she has a thick Bush: just hear it “. The video immediately went around the platform, and the comments were flooded with requests for personalized readings by the “President Bush”. From what emerged, everyone wanted that somewhat rebellious charm, self confident, that the famous Full Bush represents. According to Adia, in fact, those who have an aura from Full Bush transmits security and an unconventional attitude: they are someone who breaks the rules without asking for permission: Scarlett Johansson, Kamala Harris and obviously Charli XCX – also in 2025, emblem of the cool girl.
Adia’s contents on Tiktok are part of the wider cultural movement called #Bushtokin which users interact by appreciating and loving their hair, celebrating their body and refusing gender cultural expectations.
Female hair removal 2025: what is #bushtok and why it is empowering
Already last year, in an article by Highsnobiety entitled The Great Pubic Hair Grow-Back, It was analyzed The return of female pubic hair as a cultural tendency and a symbol of resistance to imposed aesthetic standards. A little what, after months, is happening within this #Bushtok. It is a space of Tiktok – as much as that of the booktok, dedicated to books – in which women and girls have conversations about their hair who decide not to remove, without taking themselves too seriously. In this community, humor and light-heartedness are combined with themes such as Empowerment and Self-Acceptance: without feeling embarrassed, users prefer their well-being, compared to that of an external, perhaps male look.
Tiktok’s big bubble also includes the less recent full bush content in a bikini, a trend that originated from Creator Sujdah and the new memes with which users embrace the topic: “No one on the street knows that I have a beautiful 70s bush”, comments a user, while others provide that the bush will be the most in vogue summer accessory this year, on the beach or even in the wake. by John Galliano for Maison Margiela). The purpose of the various clips is the same: to celebrate the natural regrowth of female pubic hair, challenging the aesthetic standards and beauty standards imposed by decades of patriarchal culture, with a pinch of irony. However, there are those who ask themselves if the umpteenth trend of the internet can be enough to reverse the dominant narrative that continues to oppress women.
Breanne Fahsprofessor of Women and Gender Studies at Arizona State University and author of the book Unshavedfor years he has deepened the political implications related to female body hair. According to her, every representation – in the media or art – that shows women proud of their non -depilated skin is an act of resistence against the patriarchal imposition of the smooth one at all costs. «Think about it: over 95% of women deploy regularly, yet there is no health benefit. It is a very high number! There are people who even struggle to wash their teeth every day, and there we are talking about prevention, “he declares to Dazed Magazine. The ideal of female beauty continues, in fact, to be that of the perfectly glabric and silky skin, but this expectation is completely unrealistic, as well as worrying, because it also promotes adult women the reproduction of a childish body (as if to demonstrate that women can be considered beautiful only if young, not to say a child).
Depit – whether it is with waxing or blade – requires time, can irritate the skin and cause annoying side effects: folliculitisredness, ingrown hair and pungent regrowth. It is precisely here that online speeches like those of the #bushtok make the difference: they give visibility and normalize a reality too often hidden. For Fahs, this type of exposure can help change the perception of the female body, considering it no longer only as a aesthetic object, but as a resistance ground. “One of the most powerful ways to understand and challenge a social rule is deliberately breaking it,” he says. Women feel the weight of unjust and oppressive standards on their shoulders, but initiatives like these seem to offer a space to rebel lightly, rediscovering their body under different lights. “We live difficult times, and we need irony, lightness and forms of resistance embodied, even playful,” adds the expert.
Is the #bushtok a truly progressive space?
Although the #bushtok offers a platform to speak positively online about female liberation through hairsome fear that the conversation can be reduced to a mere debate, in fact, only around the shaving or not shaving the hair. Which could reduce feminism to purely aesthetic discussions, neglecting the much more significant question, for example, how rooted standard beauty within restrictive capitalist systems are. Living inside us also does not mean not denying its dynamics: as it could happen for the Glow Down Movement, in fact, there are those who think that a trend designed to destroy the beauty standards that imposes others, represents yet another defeat. And it is easy that it happens in places such as social networks, which feed on human toxicity.
These are also the space in which the debate, often seasoned, as happens, as happens in #bushtok, from comments of hatred, fatophobic, racist. Any conversation that concerns female bodies, including hair, is welcomed online with negative reactions, especially to confront the topic are some men men, most of the time hairy. “It is not those who talk about their hair to worry me, but those who take control of the debate and transform it into something sexual,” says the Gwynneth activist (@Gar1icparmesan) at the British magazine Dazed. When cisgender heterosexual men explicit their aesthetic preference for hairy girls, they are co -wearing the movement and reformulating it as something designed for their pleasure. This scenario is depressing and is what makes some skeptics in front of the Bushtok phenomenon. In fact, in fact, the same nullifies the struggles of those who think of complimenting, bringing their gaze back on the bodies again outside the subjectivity that instead, with that trend, were deciding as being for themselves. Then there are also men who leave vulgar and sexist comments under the videos, where they ask the girls to show the hair. The doubt about how actually the Bushtok can be truly progressive is therefore legitimate, because the risk of obscuring it as a space with the same patriarchal attitudes that intends to challenge is tangible and real. “This type of comments seems to be a deliberate attempt to reduce a woman who speaks openly of hair to a sexual object, which is both discouraging and frustrating,” says Gwynneth.
As you read on Highsnobietysecond Alan McKeeresearcher and director of the faculty of art, communication and English at the University of Sydney, the great return of pubic hair, both inside and outside Bushtok (for example in pornography, a field of which he is expert), does not necessarily imply the beginning of a revolution. For now, in fact, it is only a trend, which like its predecessors, above all, the BodyPositivityis destined to fail: «Fashion is defined by what only a minority can do. For me, it makes perfect sense that after a long time when women have been requested to take off her hair, now the opposite is asked. In reality it doesn’t matter even if the request is to grow pubic hair or not have them: that’s not the problem. The problem is that we still live in a culture in which women are obliged to make sense of their body under patriarchal structures ».
If on the one hand it is true that Bushtok can work as a safe, stimulating and fun space in which to openly confront each other among hair of hair on the body, on the other, the true liberation of these is manifested only in their self -determination, which is concretized with the choice to maintain natural hair or to remove them. The true liberation of the girls manifests itself by abolishing every type of standard, removing every man who, instead of predisposing himself to listening and questioning himself, tries to appropriate statements and political speeches that do not belong to him. So no, to answer our inhale question, not necessarily Vibe from Cool Girl corresponds to a non -depilated genital area, but it is true, in some way, that Charli XCX has the vibe of a girl with Full Bush.
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I like to search and experiment, I have always done it through beauty, but above all writing. Usually to describe myself I let my astral card speak: sun in Capricorn, moon and ascendant in Aquario. Three things about me: I grew up falling in love with literature, but I still dream of being an actress and every now and then I say around being. Favorite person: Audre gross.
