Apple should stop the tradition of launching all the iPhone models simultaneously in 2026. According to some rumors reported for the first time by the Podcast Waveform (source: Waveform.transistor.FM), the company is evaluating a strategy that initially involves the launch of iPhone 18 Pro only, iPhone 18 Pro Max, folding iPhone (a folding phone in “hotdog” format) and the new iPhone Air. The classic iPhone 18, the iPhone 18 Plus and the “and” version will only arrive in the spring of 2027. It could happen already this year, therefore in 2025.
IPhone 17 revolution? Everything indicates that Apple wants to segment its offer more effectively. The best -selling phones in the United States are the pro models: the most expensive and the most powerful. This would allow the company to give greater prominence to its premium line. By moving the basic models in the spring window, the traditional void would be filled which otherwise remains between one launch and another, thus allowing greater interest by the media.
Marques Brownlee and the Waveform team have also explained a possible connection with the chipset: so far Apple has installed previous generation chips in the basic models, and in the future this situation could change. The new basic iPhone could once again mount high -end chips, but in less powerful configurations (for example with less core GPU).
Revolution iPhone 17. Announced the iPhone 17: what do we know? – Could it happen already in 2025?
Although 2026 is still far away, information on the iPhone 17 is already interesting:
- Year of exit: Autumn 2025 (for pro, air and fold models)
- Models: iPhone 17 Pro, 17 Pro Max, 17 Air; iPhone 17, 17 Plus and 17 and base not before the spring of 2026
- Possible folding model: It is rumored that it will be a folding device “in hotdog style” with a 5.7-inch external display and an internal display for just under 8 inches (source: Ming-chi Kuo)
- Device thickness: About 4.5-4.8 mm when opened
- Bometric Security: Most likely face id (not touch id)
- iPhone Air: It seems that it will be positioned as a “pro-light” model, with a premium design, perhaps with slightly less powerful components.
Foto: Jan Macarol / Ai Art 
Foto: Jan Macarol / Ai Art
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New reality: Apple as Netflix? Or rather, the iPhone revolution!
Apple will then launch the “content” of the iPhone in two waves: the autumn preview of the Pro line and innovations, and the spring update of the base line. Is this the iPhone revolution?! This creates a dynamic similar to the one that occurs when Netflix launches a series: something new several times a year. For reviewers and YouTubers, as the Waveform team recognizes, this means twice the work, but also twice the views.
What does this mean for users?
This change could mean a better separation between “high -end” users and “traditional” users. The Pro models will be condensed in a more exclusive autumn exit, while the basic ones could be even more convenient and more targeted. The strategy also makes sense from the point of view of global sales: autumn for developed markets, spring for a wider and more sensitive segment at the price.
Conclusion: Apple is changing the rules of the game
Although for now they are only rumors, different sources (including analysts and “rumors” such as Ming-Chi Kuo) suggest that this could actually represent the future of Apple. This would simultaneously solve several problems for Apple: a more balanced production, a wider cycle of the media, lower internal competition and a more clear separation of the models. And if “Air” really becomes a new success among users, it could be the greatest innovation since the times of the iPhone X.
