The weather forecast favorable with sun and heat in the Granda tows the holiday in the farm during the bridge of May 1st, between good food at zero km, outdoor activities and cultural visits. At national level, according to the estimates of Coldiretti and Terranostra Campagna Amica, 600 thousand appearances are expected in the farm.
Among the favorite activities in the over 300 Cuneo agritourisms are tastings, but the growth of experiential tourism-explains Coldiretti Cuneo-led the farmhouses to expand the offer also to wellness and sports and educational-cultural activities, capable of conquering both the great and children.
The Province of Cuneo saw tourist movements growing in 2024 compared to the previous year, with over 1 million and 110 thousand arrivals and over 2 million and 600 thousand overnight stays, according to a Coldiretti elaboration of the data of the Cuneo Tourist Observatory and the Langhe Observatory Monferrato Roero. A growth driven above all by foreign tourists, coming in particular from France, Germany, Benelux, Switzerland, the United Kingdom and the United States of America.
“The country holiday combines nature, relaxation, culture, food and wine and outdoor activities: an authentic way of living the territory, deeply linked to local traditions. Today more than ever, the farm is a symbol of sustainable, conscious and identity tourism, capable of telling itself but also of networking and enhancing the territory, becoming the fulcrum of an integrated tourist offer – highlights Chiara AndreisPresident of Terranostra Cuneo -. Food and wine has become increasingly central in the choices of Italians thanks to the path taken by national agriculture towards an increasingly qualified and complete offer, no longer circumscribed to the overnight stay only “.
“The ability of our farmhouses to revolutionize the welcome by interpreting the new needs of an important part of the national and foreign tourist flows testifies to the high degree of professionalism achieved, thanks to a constant commitment for the qualification of the tourist offer. A commitment that must now be supported with increasingly targeted policies for the enhancement of the farm and our campaigns” concludes the president of Coldiretti Cuneo, Enrico nothing.
