Very often when I hear about intimate dear, most of the products I see on the market are designed specifically for the so-called V-BEAUTY ROUTINE, that is, that series of rituals that allow you to preserve female intimate well-being. I have always wondered, being perplexed in front of the shelves full of treatments, if there were solutions capable of helping me like other men in the care of a part of the body so delicate. Of the same intuition was also INCREDY, An irreverent brand of male intimate hygiene products that has thought of the well -being of its community by proposing specific products capable of satisfying the needs of a different target but which equally deserves the right attention. To understand more, we reached the CEO of the brand Pietro Fedonwhich revealed all the details of this project, the result of a common desire.
What inspired you to create a specific brand for male intimate hygiene?
«During the Covid period, one of my former members returned to the parents’ house. In the bathroom, he noticed that the mother used to buy intimate detergents for female hygiene. From there, together with another partner, we reasoned that the products of intimate male care on the market were tied purely to the pharmaceutical field and therefore designed to meet specific health needs. We wanted something more that it was fun, beautiful to give and above all nice ».
How would you describe Incredy in three words?
«Alternative, funny and game-changer. What differentiates us from others is a unique communication, because our mission is to change male habits in terms of intimate well -being. Unfortunately, there is often a tendency to associate the fact that if men use specific products for personal care, this can have an impact on their masculinity, but it is not so ».
What was the first Incredy product you developed?
«Patches and ebony patchouli and seaside splashes that has a fresh fragrance with marine hints. From there we expanded the line with other references with funny names that are often suggested to us by our community ».
The Incredy’s bank intimate cleanser
How does Incredy deal with taboos related to intimate hygiene and male body care?
«We always try to be transparent, also using a direct tone of voice that helps us to break down communication barriers with our target. The thing we like most is that many guys see us as older brothers to ask for advice. Clearly none of us are a pharmacist or a urologist, so in case of specific problems it is always right to contact a specialist ».
The names and in general the communication of incredty products certainly do not go unnoticed. Why is it important to adopt an original and distinctive tone of voice for the brand?
«To bring people closer more, we prefer a communication that is captivating but easy to transpire. In this way we manage to break down even more stereotypes and taboos behind a topic such as intimate hygiene ».
How do you see the future of Incredy?
«We are also expanding with other types of grooming products. We want to remain faithful to our creed, developing solutions that are able to always respond to the needs of every man, none excluded ».
Zodiac sign Gemelli: mood gearbox as a change skincare products. In life I dreamed of the height and style of Jacob Elordi and Kylie Jenner’s beauty case. Three things I love: colorful glazes, Britney Spears’ songs and french fries. Like beauty editor associates of Cosmopolitan, I tell the world of beauty from the point of view of a boy from Gen Z.
