A new artificial intelligence functionality on Tiktok, Tiktok Ai Alive, transforms static photos into animated video. Does it seem magic? AND. But with more metadata. Tiktok Ai Alive will change the way you look at the contents generated by artificial intelligence.
If you have always wanted your selfie to sway as in the old Harry Potter albums, Tiktok has good news for you. The function to Tiktok’s Alive gives life to your photos and transforms them into mini film shows. Of course, with security filters, so that no one accidentally takes up a photo from the old gallery of that guy.
When Tiktok launches a new feature, the world stops for a moment. Done! Or at least the most exciting part: the Z generation and its inexhaustible selfies archives. TikTok Labs’s latest technological makeup is called Ai Live In practice it means this: take a photo and the app creates a video. No, it’s not a deepfake. No, there are no rollers. But there is also a third thing: the Tiktok version of magic.
Photography is no longer the final destination: Tiktok Ai Alive
Tiktok Ai Alive works inside the Story camera, where most users spend most of the day scrolling, filming, placing and applying filters. The user selects a photo, click on the Alive icon and … boom! The sky begins to move with clouds, the face smiles a little more and the ocean sizzles in the background. If this sounds familiar to you, you are not the only one.
Sora di Openai (yes, the one that introduced Chatgpt into your life) has been developing a technology for some time that allows the generation of videos starting from text descriptions. And Meta has long been experimenting with different forms of “alive” painting. In his race to become the first to make a video starting from scratch, Tiktok has just crossed the finish line, but only for now.
Metadata who whisper: “This is the IA”
Tiktok is naturally aware that this will soon become a new potential front for the generation of suspicious content. That’s why they have moved on to the “mode of total transparency”: each video created with AI Alive is labeled as “generated by the AI” and contains metadata C2PA. It is a technical standard that allows you to know, even after having downloaded and shared it, that the video is the result of the imagination of a machine and not a human being.
This means that if your grandmother shares a video created with artificial intelligence in a WhatsApp group with the caption “Watch the waves in the island”, now you can check if it is the real island or a Tiktok version of a CGI shirt.
See also
Security, because it’s no longer just fun
ALIVE is also equipped with integrated security mechanisms that verify the original photo and text before anything becomes a video. In addition, users can report content that violates the guidelines of the community and Tiktok promises to deal with these reports, not only to archive them in a digital mailbox.
What does this mean for the future?
Ai Alive is not only a nice narrative expedient, but also a signal of where the creation of content is moving. In an era in which anyone can spit out a video in a minute, the border between reality and fiction becomes more and more subtle. In this way, Tiktok offers a tool that is at the same time a toy and a potential tool of the future media panorama.
It remains to be seen if this will be the future of visual communication or only the next step towards the saturation of the contents. For now, if you have a photo, you can also upload a video. But don’t forget who created it.
Conclusion?
Tiktok takes us once again to a place where artificial intelligence is not only in the background, but on the front page. And even if it looks fun (because it is), this technology is at the same time wonderful and left. In a world where the images speak, they will also speak those you have never taken.
