Frolo, the UK-based platform for single parents, has marked a significant milestone in its evolution by achieving sustainable growth without external investment. Having shifted away from venture backing, Frolo’s leadership embarked on a strategy focused on autonomy and meaningful engagement. Frolo is also rolling out brand partnerships, beginning with a campaign through PensionBee UK scheduled for July to September.
A major shift in Frolo’s offering is the planned opening of its dating feature to include single non-parents, framing it as a space for building blended-family connections. This follows persistent feedback from users seeking respectful, family-friendly match options and echoes the platform’s roots in user demand.
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