If you think that another mid -range phone cannot ascend to the throne of self -defined security, rethink us. The British Nothing brand, led by the former Oneplus Carl Pei manager, revealed his last winning card during the Google Android Show event: the Nothing Phone (3). And this winning card is not exactly cheap.
To be precise, the starting price is no telephone (3) 2025 – “mid -range” telephone positioned a 930 euro. Yes, you read well. Almost a thousand for a phone that should contact the medium class of the technological public. To make a comparison: the previous model, No phone (2)At the time of the launch it was sold at the most accessible price of 670 euros.
This means almost Increase in the price of 40 % In a year – inflation can be hidden.
Nothing Phone (3): visual extravagance or technological elitism?
Of course, Nothing Phone (3) 2025 will not only be an ordinary update. Carl for promised advanced materials, better hardware, a new approach to software and, of course, an even more refined design that should have contrasted the boredom of the market. Transparent housing with the famous LED calls calls Glifo interfaceremains a trademark, but this time the play of lights is destined to be improved. There are those who claim that it will shine better than the lighting lighting of Ljubljana, obviously saving energy.
No telephone (3) 2025: what do we get for almost a thousand euros?
- Chipset Snapdragon 8s Gen 3 – The latest top model of the average range of Qualcomm. It is not really a Ferrari, but it goes very close to us.
- 120 Hz OLED screen refresher frequency, HDR10+ support and probably very thin frames. So no “beard”.
- Advanced camera (We are talking about a 50 MP main objective with a Sony IMX890 sensor) and more refined night photographs. Finally night photos without the oil painted effect.
- Niente os 3.0which should offer an even cleaner and fun user interface. No Bloatware, because it is a fundamental human right.
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With a price dangerously close to that of Apple iPhone 15 O Samsung Galaxy S24the question arises: Who will buy this? So where are the buyers of Nothing Phone (3) 2025?
Although Nothing Phone (3) 2025 has been designed as a premium mid -range phone, at this price flirts with the most serious flagships. Apple offers the iOS ecosystem, Samsung offers first -rate cameras and water resistance, and the Google Pixel series convinces with the best photographic software and long -term support.
Nothing has a project. And charisma. But is it enough?
Nothing or something more?
Nothing is based on the feeling of being different. Their phones are not only phones, they are a declaration of style, a technological fashion declaration for a generation that wants something fresh, a little retro and decidedly anti-corporative. But now that the price has almost reached the four zeros, that unconventional charm is rapidly approaching irony.
Carl Pei argues that they are targeting “Value for design” public. In short, people willing to pay a little more for a more special phone. Maybe even too much.
Of course, it is below. integrated paragraphthat you can include in the article, and speaks of this trend among Chinese producers. It is written in the tone you want: a little sparkling, with an analytical perspective and a pinch of irony:
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The Chinese model: from the price of people to the premium ego
What nothing does with the phone (3), really Nothing new – At least not for those who have been following the smartphone market for some time. This is Typical development path of many Chinese producers: they begin as savings in the world with a “good quality-price ratio”, then once they earn a base of loyal users and a little confidence, Prices rise more than a Spacex rocket.
Let’s remember Huaweiwhich once offered high -end phones to half the price of competition, until he started competing with Apple with the P and Mate Series, not only on performance, but also on the price. Honor He followed the same path after separating Huawei. The same goes for Xiaomiwho made his debut as a “popular hero” with the Mi series, but today the ultra model costs easily more than 1,200 euros.
And here is Nothing – although based in London, with a soul, a production and a company logic that follows a proven Chinese price evolution school: First he conquers the hearts, then the wallets.
Will success follow ambition?
In a market where the 600 euros phones offer everything the average user needs (hello, Pixel 8a, Galaxy A55 and Xiaomi 14 Lite), Nothing will have to convince with his character. And with a serious performance.
Will be? No phone (3) 2025 Will it become a new cult icon or will it be in a niche reserved for hipster and design lovers? We will find out in July, when the official phone exit is scheduled.
Until then, hand in hand, many of us will continue to ask the same question: 930 euros for a mid -range model are really … few?
