Tastings, flavors, outdoor activities and cultural visits. The bridge of 1 May is underway in the name of good weather in Piedmont. At national level, the holiday in the farmhouse, with six hundred thousand expected appearances, according to the estimates of Coldiretti and Terranostra Campagna Amica, is confirmed by winning.
In 2024, tourism in Piedmont has still grown and exceeded 6 million and 280 thousand arrivals and 16 million and 890 thousand overnight stays, with tourist movements growing 3.6% of arrivals and 4.1% of attendance compared to 2023, according to Visit Piedmont data. Growth is driven from abroad with over +5% of movements compared to the previous year. Over 75% of foreign overnight stays are generated by tourists from the main 7 European markets and the USA.
“The country holiday combines nature, relaxation, culture, food and wine and outdoor activities, allowing you to live the territories. An authentic way of making tourism, sustainable and deeply linked to local traditions. Today more than ever, the farm is a symbol of sustainable, conscious and identity tourism, capable of truly telling the territory highlights Stefania hailpresident of Terranostra Piedmont -. Food and wine has become increasingly central in the choices of Italians thanks to the path taken by national agriculture towards an increasingly qualified offer that goes beyond the overnight stay only “.
“The ability of our farmhouses to revolutionize the reception by interpreting the new needs of an important part of the national and foreign tourist flows testifies to the high degree of professionalism achieved, thanks to a constant commitment for the qualification of the tourist offer – they explain Cristina Brizzolaripresident of Coldiretti Piemonte, e Bruno in Rivaroconfederal delegate -. A commitment that must now be supported with increasingly targeted policies for the enhancement of the farmhouse and Italian campaigns “.
